How To Make Money With Digital Fashion
From getting started to establishing a career in digital fashion, what are the latest viable options?
The world has always moved at an accelerated pace, but here in the human rat race, we continue to develop newer methodologies of doing things-creating newer ways to live our lives. We’ve gone from creating inventions in technology like the first ever computer to our current smartphones and whatnot. Its high time that we stop taking technology and the digital space for granted, and make use of the limitless opportunities it presents.
Coming to the fashion industry, the digital fashion world has been there for around a decade or so- which only expands its aspects, becoming a multi-faceted version of what it once was. However, this side of the industry is still sitting in the dark, waiting to be explored by a larger number of people to harness its full power. If you’re one of those people who seem to have an inclination towards digital fashion but are still eager to know more about it, this article is for you! Going from fashion advertising to communication design to even 3D fashion, we’ve got a few career pathways listed down just for you.
Fashion advertising is the print or digital promotion of apparel or accessories for a brand and gives you the exciting opportunities to work closely with videographer, photographers, editors, production houses, journals and more. Creating a story and connecting to the audience can be a fun and rewarding process if you feel that you’re the right fit for it.
2. Fashion Photography and Videography
The execution of advertisement campaigns is almost always done with the involvement of photographers and videographers. Magazine spreads, calendar shoots, video campaigns for social media, live telecasts of fashion shows, all rely on photographers and videographers. It can be a rewarding career and each new project undertaken enriches your portfolio and experience, taking you to newer heights!
3. 3D Fashion
3D fashion. Sounds interesting, right? It is a comparatively newer field in the digital fashion space, arisen due to more fascinating opportunities with different softwares. Fashion has been executed using 3D softwares for a while now, but the pandemic left a very impactful epiphany of how the power of this otherwise enigmatic field can be harnessed. From creating and rendering complete garments to displaying the executed collection as an immersive rampwalk at Paris Fashion Week, the scope of 3D fashion has been proven to be endless. It shows us that the sky is the limit as to how we can interpret fashion!
4. NFT Wearables
Sparking from light that 3D fashion created, cryptocurrency, the metaverse and NFTs now reign the internet. With the ascent of brands buying virtual spaces in the MetaVerse and launching their own lines of NFTs, virtual wearables are the newest buzz on the internet. Although the possessions are virtual, don’t worry, your sales in the metaverse are real! In the Metaverse Fashion Week, many brand sold both digital and physical versions of designs. You could be one of these brands soon!
5. UI/UX Design
In today’s world, where we create judgements about brands and organisations with a single look at their profile, it is very important for them to have an established mark on the internet that speaks to their audience in the intended way. Putting emotion into your work and really empathizing with the brand can help you help their audience interpret them in the right way. A UI/UX designers role is very instrumental in brand creation.
Every brand needs its own idiosyncratic identity that speaks to its target audience through its own unique voice. Creating brand identities, graphics, slogans, logos and much more of the branding process, graphic designers in the fashion industry have a huge role and responsibility in the foundation of a brand.
Besides this, creating magazine layouts, spreads, video editing for campaigns and social media ads can be fruitful avenues for graphic designers to show their prowess in.
